Lexira set a higher standard after its memorable debut last year.
LEXIRA – A MODERN LUDDITE
We love working on our products and want to share them with the world because we are proud of them. A century ago, the Luddite movement fought the machines and destroyed them to hinder Industrialization. Now we live in peace with it and acknowlege it as our good and faithful assistant, but there are also "rebellious" brands that claim to have a little more uniqueness. And that is Lexira. A modern Luddite that gets the best of both worlds.
It always contributes for a better experience when you buy something in which a manual work is involved. When experienced hands have put their work into the product it instantly becomes special. There is particular pleasure that Lexira brings simply because we know it is made by hand and these are products more beautiful because made with a heart.
It is the nature of handmade goods to be fewer of them, which makes them so much more unique and Lexira is of this kind. If an assembly line can produce thousands of face creams a day, we can make up to fifty. Yes, we put more time, more labor and a little more of ourselves into each product. We can produce them automatically, but we prefer to touch them, to live in our hands lit by the warmth of our palms and not simply being abstract objects born by a machine. Instead, natural ingredients and materials turn into beautiful products with the artisan's creativity, wisdom and ingenuity.
Doing things that are unique in nature requires more attention to every minute detail, more care and creativity. This is why everyone likes to buy such products. They are more attractive namely because there is much more individuality in them. Our luxurious Lexira products are with the authentic world-renowned Bulgarian rose oil, obtained from hand-picked rose petals and contain much more uniqueness and higher emotional value for our users.
We enjoy working on our products and they hold and spread this positive energy. Here is where handmade excels – in love. It makes a world of difference between mass products and those we do. We put a lot of attention and love into each Lexira. A done by hand product gets much more of our attention, care and our creativity compared to the production of thousands. This is where the extra charm lies – handmade is made by people, 'masters' in their handicraft.
It brings more pleasure and happiness to spend our money on something unique like ourselves. Buying products that have the labor from one's hands should be a way to celebrate our own uniqueness, recognition for the talent of the masters and the imagination invested in a product. It is an essential part of the Lexira’s power - artisanal products made with a whole lot of love!
After its impressive debut in 2015, Lexira had an even greater success at Cosmoprof Asia 2016.